Gielens is guest lecturer marketing science in the research master program in Business Data Science and taught a class of the Marketing Science elective course and seminar series fall 2022. at the Kenan-Flagler Business School at the University of North Carolina. She is an internationally recognized expert in the areas of international retailing and product innovation. intranet, codification of best practices), training (e.g. Gielens’ research focuses on the dynamics in digital and brick-and-mortar retailing and relationships between retailers and brand manufacturers. OneMBA Program at UNCs Kenan-Flagler Business School Citrix Business Value. Katrijn Gielens is Professor of Marketing and Sarah Graham Kenan Scholar at UNC Kenan-Flagler Business School in the United States. has announced a follow-up to its UNC System Intranet. Empirical work is based upon the scientific method, modern sampling procedures and statistical analysis. Articles may take an economic or behavior approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature. Lisa also co-founded a company that provided business planning, financial and tax services for small firms.The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. Prior to joining the SBTDC, her work experience included brand management at Procter & Gamble and Hanes Knitwear (now Sara Lee), and advertising/PR and training for H&R Block. Lisa earned her BA in Organizational Behavior and Management from Brown University and her MBA from the Kenan-Flagler Business School at UNC-Chapel Hill. Exams - Class projects, case analyses, take-home exams, term papers.
In addition, Lisa is a member of the SBTDC’s private equity initiatives team that developed and delivers the Becoming an Investor-Ready Entrepreneur program. UNC Kenan-Flagler Business School The University of North Carolina at Chapel Hill.
Her responsibilities include program planning and evaluation, print and web communications, major conference and events, partnerships and alliances, advisory board support, and oversight of finance/administration.
Lisa Ruckdeschel is the SBTDC’s Associate State Director for External Affairs and Administration.
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